Second UN Global Road Safety Week

The Second UN Global Road Safety Week to be held 6-12 May 2013 is dedicated to pedestrian safety. Requested by the UN mother & child crossing roadGeneral Assembly, the Week will draw attention to the urgent need to better protect pedestrians worldwide, generate action on the measures needed to do so, and contribute to achieving the goal of the Decade of Action for Road Safety 2011-2020 to save 5 million lives. Join the international community to ensure a fatality free Week and a significant and long-lasting contribution towards making walking safe for all.

Click on or for further information.


Launch of Pedestrian Safety Good Practice Manual

Each year, more than 270 000 pedestrians lose their lives on the world’s roads. Many leave their homes as they would on any given day never to return. Globally, pedestrians constitute 22% of all road traffic fatalities, and in some countries this proportion is as high as two thirds of all road traffic deaths.

April saw the World Health Organization, together with partner organizations including the Global Road Safety Partnership, launch the sixth in a growing series of road safety Good Practice manuals, this edition entitled ‘Pedestrian safety: a road safety manual for decision-makers and practitioners’.

LPed Safety Report Coveraunched just weeks ahead of the United Nations Road Safety Collaboration Global Road Safety Week (May 6-12), this year dedicated to pedestrian safety, the manual equips the reader with necessary information on: the magnitude of pedestrian death and injury; key risk factors; how to assess the pedestrian safety situation in a country or area and prepare an action plan; and how to select, design, implement and evaluate effective interventions.

The manual stresses the importance of a comprehensive, holistic approach that includes enforcement, engineering and education. It also draws attention to the benefits of walking, which should be promoted as an important mode of transport given its potential to improve health and preserve the environment.

Click here for more details and to download the full report.

Children’s Traffic Club is Mum Friendly

Delighted that Jo on took the time to extol the benefits of  our award winning Children’s Traffic Club through her blog. Jo wrote:

When I was young we had all manner of great things teaching us about road safety – the Tufty Club and the Green Cross Code man. I’m not sure what happened after that, but now H is an age where road awareness is something that is important, I looked around to see what was on offer.

It was only after H’s last open day at nursery I spotted The Children’s Traffic Club – a fairly easy name to remember (which I promptly forgot), though after googling I found them and duly signed up. Her open day was early February, and her pack arrived today around three weeks later. The club is aimed at 3-4 year olds and it’s free. So, what do you get? An activity book – one page per week plus four sheets of stickers, a certificate to confirm you’re in the club and a DVD with various activities and songs (put to the same tunes as nursery rhymes, so you get ‘this is the way we all hold hands’ or ‘play play play our games’ and so on) – there are sixteen weeks of activities then we’ll be sent the next DVD in the set.

H’s nursery is on a busy road, and we’ve already been practising looking left and right (apart when the really annoying parents park on the dropped kerb right outside the entrance blocking the view up the road, gee thanks), and I think this will complement what it already being taught.

So this isn’t a review, I’ll come back to this in a few weeks but just helping spread the word – it’s a fantastic idea and something more people should know about. Sign up today!

Thanks Jo for your kind comments from The Children’s Traffic Club.

Child road safety adverts scrapped

According to the Daily Mail television adverts teaching children how to cross roads safely have been scrapped for the first time in six decades despite a rise in the number of deaths.

Campaigns featuring characters such as Tufty the Squirrel and the Green Cross Code man have helped save thousands of lives.

But warnings about the dangers of traffic will become a thing of the past after budget cuts forced the Department for Transport to ditch TV and cinema adverts.

Helping hand: Tufty the Squirrel became so popular that a nationwide Tufty Club was formed, which at its height had a staggering two million members

Pressure groups last night called on Ministers to reverse the decision. Kevin Clinton, head of road safety at the Royal Society for the Prevention of Accidents (RoSPA), said: ‘While road safety must face its share of cuts, road accidents are an enormous financial burden that the country can ill afford.

‘Investing in preventing road casualties makes a significant economic contribution and helps save lives and prevent injuries.’

Dave Prowse, who played the Green Cross Code man for more than a decade, said: ‘We had a fantastic effect on reducing road accident figures and we need the same thing now as the traffic situation is worse than ever.’David Prowse

‘Stop, look and listen’: Green Cross Code man taught pupils to be careful before stepping off the pavement

He pointed out the Government could save money by simply repeating old public information films in which he starred as a white and green-clad superhero who appeared by busy roads to stop children being hit by cars.

Shadow Transport Secretary Maria Eagle said: ‘This Government must take responsibility if these cuts mean more children are killed or injured on our roads.’

The first road-safety film was broadcast in 1948 to teach people how to use zebra crossings. Five years later a character called Tufty Fluffytail was introduced by RoSPA to teach children how to cross the road. Later clips featured puppets and were narrated by actor Bernard Cribbins. Read more of this post

Children’s Traffic Club Free in North Yorkshire

Every parent wants to make sure that their child learns how to be safe when they are out and about.

Early education is essential because children learn from their parents and research has shown that behaviour can be set for life by the time a child is four or five years old.

road safetyThe 95 Alive Road Safety Partnership is using Department of Transport grant funding to offer a limited number of free Children’s Traffic Club memberships to children who live in North Yorkshire.

The Children’s Traffic Club is a road safety programme for children aged three years old and their parents or carers. It helps parents and carers teach their children how to be safer when they are out walking, playing or travelling in cars, buses and trains.

As a member of the club, a child will receive three DVD packs by post (one every four months) providing a year’s worth of stories to listen to, songs to sing and games to play – all helping them to learn lifesaving messages.

Each pack contains 16 weeks of activities and material to work through with children, offering a great way to help children remember important road safety messages.


The club strives to influence children’s attitudes and behaviour on and around roads by engaging them in a fun way. It also aims to inspire, involve and motivate young children and to engage their parents and carers through multi-sensory learning.If you are the parent or carer of a three or four-year-old who lives in North Yorkshire why not sign up for free by visiting    where there are a  limited number available.

Farmers’ Union call for rural roads test.

THE National Federation of Young Farmers’ Clubs has called for rural roads to be included in the national driving test at a meeting with the Road Safety Minister Stephen Hammond MP.

NFYFC Chairman Milly Wastie met with the minister to discuss the federation’s new rural road safety campaign Drive it Home, which is supported by NFU Mutual, and to highlight the issues affecting young people who live and work in rural communities.

Statistics show that rural young drivers are 37% more likely to have an injury collision on a rural road than those who live in an urban area.

The NFYFC also discussed with the Minister the possibility of introducing a national scheme where young drivers could gain further driving certificates following on from their initial test. As a result of the meeting, the NFYFC has been offered opportunity to input into future Government consultation on road safety.

The NFYFC campaign, called Drive it Home, launched in November last year and aims to reduce the number of incidents involving young drivers. The majority of NFYFC’s 24,000 members live and work in rural communities putting them in a high risk category for incidents on rural roads. The lack of public transport links in many of these areas mean many NFYFC members have little option but to start driving young.

editorial imageThe campaign is being supported by leading rural insurer NFU Mutual to create hundreds of rural driving ambassadors who can speak to young people in their own language and inspire a generation of drivers about the inherent risks and responsible driving skills needed on rural roads. Read more of this post

London comes out on top

Analysis of 2011 casualty stats shows that London was the top performer while the south east region performed least well, in terms of year-on-year casualty reduction, according to the IAM.

The IAM has analysed the DfT’s annual casualty report for 2011, which shows that the rate of reported killed or seriously injured (KSI) casualties in south east England increased by 10% compared with 2010, which corresponds to 45 more KSI incidents per million people.

Meanwhile in London the number of KSIs decreased by 6% compared with the previous year. And in the north of England (north west, north east and Yorkshire and the Humber) there was very little movement either way. However, the north east of England has the lowest rate of KSI casualties of all regions (329 per million).

Simon Best, IAM chief executive, said: “It is unacceptable that road deaths and serious injuries have risen since 2010 in several regions, as well as at a national level.

“Ministers should take this as a serious warning. Cutting road safety education and reductions in local authority spending all suggest that road safety isn’t a major priority for this Government.

“The Government must bring back targets for road safety. While our real aim should be for no deaths or injuries – as is the case on the railways – simply meeting the European target of reducing deaths by 50% by 2020 would in itself save 1,000 lives.”

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