July 16, 2013 Leave a comment
AS the school summer holidays approach, many parents will be preparing for their children’s inevitable “I’m bored” moans.
But for cash-strapped families, beating the boredom with expensive day trips may be out of the question, and cheaper home-made fun could be the best option.
Research by the Nationwide Building Society suggests more than half of parents are worried about how they’ll finance entertainment for the kids and childcare during the holidays.
It’s not just less well-off families feeling the pinch. One in 10 higher-income parents (earning £60,000+ a year) admitted expensive days out weren’t possible this year.
Figures compiled by the national charity 4Children show just how much prices have risen in recent years – for instance, the charity says the cost of buying tickets on the day for a family of five to Alton Towers has increased by 57% over the last four years, from £126.50 in 2009 to £198 in 2013.
Anne Longfield, chief executive of 4Children, says: “Days out can strengthen bonds and build shared family experiences and memories that we know are so important.
“But the financial pressures facing families are already deeply concerning and, when combined with the escalating costs of attractions and transport, the traditional family day out is increasingly under threat.”
However, parents worried about how they’ll afford summer entertainment should remember that kids are very good at entertaining themselves, and can have plenty of cheap and cheerful fun at home.