Nationwide Education programme gets the Big Tick!

We’re pleased to announce that Nationwide’s Living on your side education programme has received a ‘Big Tick’ from Business in the Community (BITC). And not only this, but the programme has also been shortlisted in BITC’s Responsible Business awards, the results of which will be announced in July.

Business in the Community’s Responsible Business Awards identify, celebrate, and showcase businesses demonstrating a positive, sustainable and societal impact as part of their Responsible Business journey. Around 100 Big Ticks are given each year as part of the awards, recognising success within a range of categories.

Steve Howard, CEO of Business in the Community commented; “I congratulate Nationwide for its Big Tick today, which recognises that it is part of a movement of companies creating value by living their values. We hope their example will inspire many more businesses to put responsible behaviour at the heart of how they do business.”

Our Education programme is a key part of our Living on your side strategy, which we launched last year. Through the programme our aim is to provide help and support to 500,000 young people by 2017. It’s a big target, so we have been working hard over the last year to get started.

Addressing a lack of engaging resources

Schools told us it was hard to find money skills resources which were fun and interactive whilst supporting the curricula and that learning needed to start from an earlier age. Our award winning Nationwide Education website provides resources for students, teachers and parents to make finance and employability learning more fun through interactive games, worksheets and lesson plans. Everything on the website is independent, curricula aligned and totally free. Last year the site welcomed over 138,000 unique users.

Addressing a need for practical support in schools from businesses

Schools told us they wanted to help build a bridge between education and employment and at the same time we knew that our employees wanted to get more involved in their local communities. So we launched SchoolsLink, our schools volunteering scheme where our employees develop links with schools in their area and support teachers with money skills and employability learning. Last year we supported over 180 schools and youth charities, reaching around 20,000 young people.

Addressing a need for broader support for financial education in schools

We have been pushing for financial education to be part of the national curricula for several years. So we welcomed the recent decision to add money skills to several parts of the curricula within both maths and life skills lessons. Together with partners like National Numeracy we will continue to campaign for more focus on numeracy and money skills in the UK.

You can find out more about the education programme by visiting our Living on your side pages here on Your Nationwide.

Green Home Guide re-launch

This week sees the re-launch of the popular Green Home Guide, you can now get all the most current information and useful tips you need to living a more eco-friendly existence at home.  Learn how you can make carbon and energy saving changes that could protect your wallet and help save the planet too!  Our client, Nationwide Education, is a recognised leader in the field and are proud to provide positive and impartial guides which are is independent and free of Nationwide’s products or services.

The Green Home Guide follows the familiar interactive step-by-step format also used for the Home and Money Guides. It is also tablet and smartphone friendly.   A detailed word glossary helps make sense of the jargon and there are useful contacts providing links to still more information.

Kevin McCloud of Grand Designs commented; ‘Houses are very inefficient machines.  They’re badly put together, hard to heat, badly designed. With 27% of the UK’s overall CO2 emissions coming from our homes, reducing energy in our houses is a given. So full marks to Nationwide for coming up with this user-friendly interactive Green Home Guide which shows you how to reduce your carbon footprint, save on households bills and live a more sustainable life.

There are now nine of these guides; check them out today at


dbda encourages parents to keep their children safe during the summer holidays

With the summer holidays upon us, dbda is encouraging parents to remind their children about the dangers on the road and in the home.

According to a June 2010 survey on behalf of the Child Accident Prevention Trust, while almost three-quarters of parents worry about their child having a bad accident nearly half believe there is nothing they can do to stop accidents from happening.

Read more of this post

New Employability Skills programme for Nationwide Education

With the on-going debate on the future of Careers Advice in schools never off the news agenda and a recent CBI survey reporting that 70% of employers want action to improve the employability skills among young people, Nationwide Education (produced by dbda ltd) have developed a comprehensive new Employability Skills programme for ages 4 to 16.

Read more of this post

Online education tools help improve financial literacy

A new study conducted in the US by Wells Fargo, in partnership with Visa, has shown dramatic improvements in financial literacy as a result of an early online education intervention. 

The study invited new college student credit cardholders to participate in an online education programme to increase awareness of building good credit. The programme, hosted on Visa’s ‘Practical Money Skills for Life’ website, consisted of two lessons and quizzes designed to improve the cardholders’ understanding of responsible borrowing and credit management and demonstrate the effects of this education on their credit behaviour.

The results showed that students who responded to the invitation and completed the lessons (3,563 in total) did remarkably better on a number of credit related metrics than those who did not, this included:

  •  51.2% less likely to file for bankruptcy
  • 45.1% less likely to be 60 days past due date
  • 22.8% less likely to have late fee accounts
  • 20% fewer revolving monthly balances (even though use of credit cards increased)

Providing learners with online education environments, especially ones that include games, other competitive opportunities and potential interactions with peers are increasingly being used by financial institutions to help increase knowledge, build skills and encourage responsible financial behaviour. One example being used extensively across the UK is Nationwide Building Society’s ‘Nationwide Education’ personal finance programme for ages 4 to 18+.

Read the full report and visit Nationwide Education.

Nicki, Business Director, dbda

New Sustainable Living Games added to Nationwide Education

Following Climate Week and just in time for Earth Day, dbda has designed and developed new additions to the Nationwide Education Sustainable Living programmes for pupils and students aged 4-16 years.
Click here to read more.

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