June 14, 2011 Leave a comment
Tonight (14 June) will see the first airing of McDonald’s latest TV ad which introduces a corporate social responsibility (CSR) message.
The new commercial highlights the company’s CSR credentials and activities in the areas of community, engagement, environmental initiatives, staff development and training. It’s the latest in their ‘That’s What Makes McDonald’s’ campaign and takes viewers through an ‘A to Z’ of the company’s attributes.
This is a departure from the advertising focus of the past three years which has primarily been around ingredients used by McDonald’s. Their UK vice president of marketing feels that the time is right to celebrate some of the good work in other areas of the business and said, “I believe that even out most dedicated followers will learn something new about McDonald’s from the advertisement.”
What did you learn from the ad?
Source: Marketing Week
Nicki, Business Director