How to find a graduate job using social media

Using social media wisely at university can help land the perfect graduate job. young person using tablet

For most students, using social media and applying for graduate jobs are entirely separate activities. After all, status updates about your “excellent communication skills” and A* in English Literature are as likely to interest your friends as embarrassing drunken photos are likely to impress prospective employers.

But get it right and social media can play a key role in landing the perfect graduate job once you leave university.

Over 90 per cent of employers will use social recruiting, and among the many tools available to students you would do well consider your professional online brand using LinkedIn. From a professional-looking photo, keyword-aware headline statement and summary section, to identifying your top skills and achieving an ‘all-star’ profile, there are many aspects to building an online presence that reflects your career ambitions.

Schoolchildren ‘losing the power to concentrate in class’

student on computer

The influence of social media, games consoles and mobile phones on pupils’ lives is one of the biggest crises facing the modern education system, it is claimed.

David Boddy, chairman of The Society of Heads, which represents more than 100 independent schools, says the country is in the grip of a “national attention deficit syndrome” because children spend so much time plugged into screen-based entertainment.

In a speech today, he will warn that children are now unable to concentrate “for more than the shortest of periods”.

The decline is being fuelled by a breakdown in traditional family units, with children expending large amounts of energy being pulled between divorced parents, he says.

Mr Boddy, headmaster of St James Senior Boys’ School in Ashford, Surrey, also claims that pupils are losing the art of “proper concentrated conversation” because they are so used to communicating with friends via Facebook.

Can you ever erase yourself from the internet?

Well not according to this article which discusses a case currently going through the European Courts . Whilst the feeling from the judiciary is that privacy settings on online accounts, such as Facebook, should by default be set to the highest settings, the fact is that most of our data is shared with other companies meaning that control is quickly lost by us (the individual) and the company providing or selling our data (e.g. Facebook).

The conclusion of this author (Adam Hartley, MSN) is that when posting online, assume that you lose all control of that information and be prepared to have it shared with others.

Read the full article for more details:

Twitter possibly for sale to Google or Facebook

Twitter is said to have held talks with both Google and Facebook over a potential sale that values the microblogging site at $10bn.

Discussions with the search engine giant and social network are said to be “low level”, according to the Wall Street Journal.

The valuation of $8bn to $10bn is more than double the $3.9bn price tag reported a year ago.

It is not known if a formal offer has been made but Twitter’s management has previously said it would remain a privately owned venture.

Source: Marketing Week (Michelle)

Why do people follow brands on Facebook?

Exactly why do people follow brands on Facebook? (Chris Lake)

The survey coincides with the launch of Econsultancy’s 90-page best practice guide to creating Facebook Pages.

The guide, aimed squarely at brands (and agencies that build pages for clients), contains 50 recommendations and includes 60+ examples of Facebook Pages. It should provide you with lots of insight and ideas to help you brainstorm and execute a brilliant Facebook strategy for your company.

Read more of this post

Tweets are not private

The Press Complaints Commission (PCC)  has ruled that tweets posted on Twitter are not subject to privacy rules.

“This is an important ruling by the commission,” said PCC director Stephen Abell.

“As more and more people make use of such social media to publish material related to their lives, the commission is increasingly being asked to make judgments about what can legitimately be described as private information. In this case, the commission decided that republication of material by national newspapers, even though it was originally intended for a smaller audience, did not constitute a privacy intrusion.”

So, beware what you tweet!

Facebook’s player base continues to grow

Facebook’s player base continues to grow; EA (one of the largest game publishers in the world) has undertaken to take Facebook more seriously as a gaming platform, with an estimated 290 million gamers playing an average of 3½ hours monthly.

Source: (Jamie)

The link between social media and CSR

Social media is changing the way top-down companies are run, affecting recruiting, communications, research and development, and even how things are made. But have you considered how social networking is enabling companies to address social change?

An esteemed panel at last week’s Social Media Week session Putting The Social In CSR presented emerging practices in corporate social responsibility and how they are increasingly tied to social networks.

Bonin Bough, global director of Digital & Social Media at panel sponsor PepsiCo, acknowledged that sheer size gives his team an obligation to do good. “Big companies have big levers they can pull,” he said, “such as reducing the plastic in our bottles by 50% and developing biodegradable chip bags.” Their corporate mandate, “performance with purpose,” comes directly from CEO Indra Nooyi.

Companies of all sizes are trying to create brand awareness and give consumers a reason to consistently opt into a relationship with their products. And they’re right to pursue the social responsibility tack, according to Chrysi Philalithes from the (RED) campaign, since “70% of Americans think businesses can make more difference in the world than governments.”  In other words, they have the consumers’ imprimatur.

It’s important to understand, though, that CSR is changing with the times. “There’s a shift away from ‘buy this product and $X will be donated to a cause’ towards the concept of companies as conveners,” said Virginia Miracle, lead social media and CSR strategist at Ogilvy.  “Social engagement is empowering employees to do, and hence form a deeper engagement with customers.”  She cited TimeWarner Cable as a prime example. Their employees recently challenged customers via social networks to make “connections” pledges that connect youths with after-school programs.  “So the company becomes the facilitator, and their success is measured in terms of the number of minds they’re connecting to needed services.”

Other organizations are setting up social platforms as places for their employees to connect around sustainability, social change and community service activities. But unlike traditional intranets, these platforms connect to networks such as Facebook and Twitter, where their employees already are communicating daily.  “It’s a way for employees to show each other the difference they’re making, to garner support from their colleagues and to get the word out to the world at large in a quick and inexpensive way,” panelist Deb Berman explained. Her company, JustMeans, creates such corporate communities, integrates them with popular social networks and aggregates follower data via back-end analytic tools.

The bottom line coming out of this session is that the cultural movement we see today toward citizen philanthropy — the desire to make change, transform humanity, do good —  is being embraced by corporate America.  At the same time, there’s a fundamental shift happening in how we communicate with one another.  This shift has increased the authenticity of the conversation.  “Social platforms enable people to bring value to other people,” Bough said.  “[As the Pepsi Refresh Campaign awards $10K grants for community projects,] people are thanking Pepsi for providing the opportunity for them to bring good to their neighborhood.”

Source: LinkedIn (Nicki)

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