The Marketing Society is calling on the collective powers of communications industry to take mass action for ‘One Day 1.1.11’, an initiative where businesses, brands and media owners are being asked to embrace one central theme for 24 hours to ‘Think about and do something sustainable today’.
The marketeers and consumers are being encouraged to participate in the day which is calling for all UK marketing and advertising to be ‘sustainable’ on 1 November 11, on TV, radio, press, online – in stores schools, offices and on the streets.
One Day is a Start initiative and is supported by the Marketing Society and Business in the Community and aims to:
- Get 1 million consumers to pledge to change their lifestyle in one small way which will make better use of natural resources
- Get 100 plus top brands engaged in One Day
- Demonstrate the persuasive power of the UK marketing industry
Read more about One Day 1.1.11 and how you can get involved.
Nicki, Business Director, dbda