A new UN report suggests that governments now should take forward the agenda that progressive companies and NGOs have developed

In an article at Ethical Corporation, ‘Governments are contemplating what they can do at next year’s sustainable development conference in Rio de Janeiro to encourage a greater contribution from the private sector.’

‘The 2011 edition of the respected UNCTAD World Investment Report (WIR) devotes a section on corporate social responsibility (CSR) in its review of significant global policy developments. As the UN’s lead agency mandated with promoting the integration of developing countries into the world economy, UNCTAD’s focus on CSR reflects a further maturation of the subject.’

To read more visit, http://www.ethicalcorp.com/governance-regulation/scale-csr-then-governments-must-step

Source: Gemma/Ethical Corporation

dbda re-brands BMW Education to become BMW Group Education

The Education Programme, which has a long-established commitment to supporting education across the UK, was launched over 17 years ago as part of BMW’s corporate responsibility commitment providing schools with free, curricular-linked and award-winning educational resources covering the themes of Science and Technology (Young Academy), Energy and the Environment (Energised and Clean Energy) and road safety (Safe on the Street).

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Founder and Chair of dbda celebrates her birthday in style!

Dawn Boyfield MBE, the Founder and Chair of dbda celebrated her Diamond Decade with family, friends and colleagues at her home in Kenton, north-west London on 30th July.

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Dawn Boyfield MBE moves to Chairman role, Bharti Bhikha to MD

After 27 years, Dawn Boyfield MBE has taken on a new role as Chairman of CSR consultancy dbda, and director of Bob Geldof’s TV and Education group, Ten Alps.

But having founded and built dbda (now part of Ten Alps) she is just as passionate as ever about the business – and keen to use her new position to grow it internationally.

Bharti Bhikha has meanwhile stepped into the ‘hot-seat’, becoming Managing Director, responsible for the day-to-day management of the company. And after 15 years within the company, the continuity will be seamless.

To read more, click here.

dbda develops Community Impact Measurement database for National Grid

dbda has worked with National Grid to develop an online database and reporting tool that captures details of the company’s corporate and community investment and volunteer engagement.

To find out more, click here

How does your company communicate its CSR strategy to its stakeholders?

Big brands sign up to promote healthy eating – but is it enough?

Over 170 brands including Tesco, Diageo, Unilever and M&S  have signed up to the Government’s “Responsibility Deal” to promote healthy living, and have pledged to support responsible drinking and eating behaviour at home and work.

Pledges include reducing salt and trans-fats, printing calorie counts on menus, and clearer labelling to show alcohol units – but is this just tokenism? Will it really change behaviours and stem the growth in obesity and alcohol abuse that’s so endemic in the UK today? Or should our ‘big brands’ do more?

Read the full article in Marketing Week.

Nicki, Business Director

PepsiCo launches world’s first ‘green’ bottle

Lots of talk about ‘bottle wars’  this week as Pepsi announced that it has developed the world’s first 100% plant-based bottle – beating its rival Coca-Cola to the green post.

The new bottle is made from switch grass, pine bark and corn  husks (basically plant waste) and PepsiCo plan to pilot production in 2012. They also hope to use orange peel, potato scraps, oat hulls and other leftovers from its food business as renewable sources in the future.

Read the full story at http://bit.ly/gegV4z

Nicki, dbda

National Grid Education – new case study

We have recently updated the case studies on our website including the visually engaging National Grid Education ‘School Power’!

Screenshot of the National Grid Education web siteAimed at 4-11 year olds, their teachers and parents as well as being a portal of information for volunteers, National Grid Education’s School Power brings Science, Technology, Engineering and Maths (STEM) subjects to life in an extraordinary way.

Interactive storybooks deliver oftentimes complex science messages in a simple yet engaging way that allows children to relate science themes to their everyday lives.

To find out more visit: National Grid Education case study dbda

GO, Account Manager


Every little helps: Tesco edges closer to zero

Global retail giant Tesco is looking to take its zero carbon commitments one step further by adopting energy-from-waste as a renewable technology.

Tesco has been working hard to reduce its carbon footprint over recent years with a firm commitment in place to halve emissions by 2020. On top of this, it is striving to become a zero carbon business by 2050.
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