Big brands sign up to promote healthy eating – but is it enough?

Over 170 brands including Tesco, Diageo, Unilever and M&S  have signed up to the Government’s “Responsibility Deal” to promote healthy living, and have pledged to support responsible drinking and eating behaviour at home and work.

Pledges include reducing salt and trans-fats, printing calorie counts on menus, and clearer labelling to show alcohol units – but is this just tokenism? Will it really change behaviours and stem the growth in obesity and alcohol abuse that’s so endemic in the UK today? Or should our ‘big brands’ do more?

Read the full article in Marketing Week.

Nicki, Business Director

PepsiCo launches world’s first ‘green’ bottle

Lots of talk about ‘bottle wars’  this week as Pepsi announced that it has developed the world’s first 100% plant-based bottle – beating its rival Coca-Cola to the green post.

The new bottle is made from switch grass, pine bark and corn  husks (basically plant waste) and PepsiCo plan to pilot production in 2012. They also hope to use orange peel, potato scraps, oat hulls and other leftovers from its food business as renewable sources in the future.

Read the full story at

Nicki, dbda

The new ‘skinny’ Diet Pepsi – food or fashion?

This month Diet Pepsi’s new ‘skinny’ can will be available to consumers at a highstreet near you.

The ‘taller, sassier’ version of the traditional can was launched last month to coincide with Fashion Week “in celebration of beautiful, confident women”.

Personally, I’m not so sure that a can of popular fizz will quite do it for me, however PepsiCo’s Chief Marketing Officer,  Jill Beraud, said in statement, “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party celebration of innovative design in the world”.

Whilst the design of the can has been praised by some branding experts, others including organisations such as The National Eating Disorders Association, are less enthusiastic about their ‘skinny is better’ pitch citing it as “thoughtless and irresponsible”.

Is this going a step too far? Is it clever or crass? Will Pepsi lovers and hip young things buy into the ‘skinny’ can? Hear what voluptuous actress Sofia Vergara has to say about it …

Nicki, Business Development, dbda

Leela Cyd Ross – photographer

Leela Cyd Ross is a features writer for ‘The Kitchn’, a cooking website, but also a wonderful photographer with a great online portfolio that you must browse for a moment today… photographic storytelling that really opens your heart and mind to what stories lurk there and photos like this one below certainly have some grabbing power.

The WWF has begun a campaign to get people to eat in a way that supports environmental sustainability

The Livewell diet, the organisation says, is not only healthy but also helps the environment.

The diet does not suggest meat eaters become vegetarians but advocates eating less meat and fewer processed foods, while promoting fruit, vegetables and grains.

The WWF has been working with the Rowett Institute of Nutrition and Health at the University of Aberdeen to research diet and produce the Livewell report on sustainable food production and retail.

The organisation says that around a third of CO2 emissions in the UK are related to food production.

They point to examples such as the degradation of the Brazilian savannah to make way for the production of soy to feed animals in the production of beef and other agriculture.

In the Livewell report, the WWF calls on the UK government and retailers to develop and promote eating habits based on a sustainable diet to help address climate change and protect ecosystems.

WWF programme manager, One Planet Food, Duncan Williamson said: “The UK government should define a sustainable diet and convene a debate of all stakeholders including retailers, farmers, civil society, communities and civil servants.

“Further research needs to be conducted to incorporate other environmental elements, as well as social
and economic aspects, into the Livewell plate.

“Retailers should promote food choices that make it easier for consumers to follow a sustainable diet.”

Source: Edie (Gemma)

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