How to find a graduate job using social media

Using social media wisely at university can help land the perfect graduate job. young person using tablet

For most students, using social media and applying for graduate jobs are entirely separate activities. After all, status updates about your “excellent communication skills” and A* in English Literature are as likely to interest your friends as embarrassing drunken photos are likely to impress prospective employers.

But get it right and social media can play a key role in landing the perfect graduate job once you leave university.

Over 90 per cent of employers will use social recruiting, and among the many tools available to students you would do well consider your professional online brand using LinkedIn. From a professional-looking photo, keyword-aware headline statement and summary section, to identifying your top skills and achieving an ‘all-star’ profile, there are many aspects to building an online presence that reflects your career ambitions.

How Tweets influence mobile and tech shoppers

twitter imageTwitter has released a new mobile study that shines a light on how exposure to Tweets can drive brand engagement.

The ‘Tweets in Action: Mobile/Tech’ study found quite simply that the more Tweets shoppers see, the higher the likelihood that they will visit brand websites, search for these websites, or visit third-party review sites to find out more about the brands they saw on Twitter.

These mobile users we already know feature Twitter as a major part of nearly every aspect of their lives, and are likely to be on Twitter from their commute, on throughout the rest of the day, and into their social lives.

The comprehensive study looked at three different groups of users. The first group consisted of those users who were exposed to at least one Tweet by a mobile product or carrier brand. The two remaining groups of users were control groups: one consisted of Twitter visitors who were not exposed to mobile/tech brand Tweets, and the other represented the average internet user. There were three key findings on site visitation and Tweet exposure.

Twitter possibly for sale to Google or Facebook

Twitter is said to have held talks with both Google and Facebook over a potential sale that values the microblogging site at $10bn.

Discussions with the search engine giant and social network are said to be “low level”, according to the Wall Street Journal.

The valuation of $8bn to $10bn is more than double the $3.9bn price tag reported a year ago.

It is not known if a formal offer has been made but Twitter’s management has previously said it would remain a privately owned venture.

Source: Marketing Week (Michelle)
http://www.marketingweek.co.uk/sectors/media/digital-media/twitter-in-sale-talks-with-google-and-facebook/3023333.article

Tweets are not private

The Press Complaints Commission (PCC)  has ruled that tweets posted on Twitter are not subject to privacy rules.

“This is an important ruling by the commission,” said PCC director Stephen Abell.

“As more and more people make use of such social media to publish material related to their lives, the commission is increasingly being asked to make judgments about what can legitimately be described as private information. In this case, the commission decided that republication of material by national newspapers, even though it was originally intended for a smaller audience, did not constitute a privacy intrusion.”

So, beware what you tweet!

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