Big brands sign up to promote healthy eating – but is it enough?

Over 170 brands including Tesco, Diageo, Unilever and M&S  have signed up to the Government’s “Responsibility Deal” to promote healthy living, and have pledged to support responsible drinking and eating behaviour at home and work.

Pledges include reducing salt and trans-fats, printing calorie counts on menus, and clearer labelling to show alcohol units – but is this just tokenism? Will it really change behaviours and stem the growth in obesity and alcohol abuse that’s so endemic in the UK today? Or should our ‘big brands’ do more?

Read the full article in Marketing Week.

Nicki, Business Director

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