The new ‘skinny’ Diet Pepsi – food or fashion?

This month Diet Pepsi’s new ‘skinny’ can will be available to consumers at a highstreet near you.

The ‘taller, sassier’ version of the traditional can was launched last month to coincide with Fashion Week “in celebration of beautiful, confident women”.

Personally, I’m not so sure that a can of popular fizz will quite do it for me, however PepsiCo’s Chief Marketing Officer,  Jill Beraud, said in statement, “Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party celebration of innovative design in the world”.

Whilst the design of the can has been praised by some branding experts, others including organisations such as The National Eating Disorders Association, are less enthusiastic about their ‘skinny is better’ pitch citing it as “thoughtless and irresponsible”.

Is this going a step too far? Is it clever or crass? Will Pepsi lovers and hip young things buy into the ‘skinny’ can? Hear what voluptuous actress Sofia Vergara has to say about it …

Nicki, Business Development, dbda

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