One in 10 parents make house purchase choice based on schools, study shows

Research by Nationwide demonstrates increasing desperation of parents scrambling to secure best education for their children

Nearly a quarter of UK parents of children of school age would be prepared to pay between 2% and 10% more for a new home – potentially thousands of pounds extra – in order to be in the catchment area of a good state school, according to research by Nationwide.

In a sign of the growing desperation of parents scrambling to secure the best education for their youngsters by living close to the top state schools, nearly one in ten (8%) admit they would shell out a premium of more than 10% extra for their house, while 8% would pay up to an additional 2%.

The research, published today by the UK’s largest building society, the Nationwide, and carried out by YouGov, also shows that parents are already making house purchase choices based on schools. Nearly one in five parents (18 %) admit that a school league table or school Ofsted rating has influenced where they chose to live. It comes as parents are currently doing the rounds of open days held at primary and secondary schools, for admission next year.

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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