AXA Faces the Facts on Child Road Casualties

Road safety experts alarmed by increase in road traffic casualties among children under eight – girls in particular – following the release today of the AXA RoadSafe ‘Facts about road accidents and children’ report.

The reports release marks 10 years since the publication of the AA Motoring Trust report into child accident rates, which hasn’t been replicated until today. In that time, 32,849 children have been killed or seriously injured on Britain’s roads.

ImageToday’s report, which is produced in conjunction with RoadSafe – a collection of the country’s leading authorities on road safety – aims to identify ways to improve the road safety standards for children in the UK rather than simply to highlight issues.

Committed to safety on the road, AXA car insurance has joined forces with RoadSafe, Road Safety GB, Road Safety Analysis, The Good Schools Guide and Colas to improve the road safety standards for children in the UK.

Key findings from the report which analysed ten years of data:

• In the past five years, compared to all under 16 year olds involved in traffic accidents, there has been a proportionate rise in child deaths and injuries among pedestrians – 66 per cent of all accidents in 2011, compared to 61 per cent in 2006

• When considering deaths and serious injuries of all under 16 year olds, children under five years old are proportionally at the highest level for 10 years – with the actual number of incidents at their highest levels since 2008

• In proportion to all under 16 year olds, pedestrian casualties for under eight year old girls is now at its highest level since 2005

• Average age of mobile phone ownership amongst children is now 11 years old – the age when children are most at risk of road accidents as pedestrians

• More than 2,400 children under the age of 16 were killed or seriously injured on Britain’s roads in 2011

Further findings revealed by the report demonstrate the facts around child road traffic casualty rates. The full report can be downloaded at :http://newsroom.axa.co.uk/media/99650/AXA-report%20(reduced%20size).pdf

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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