Outsourcing produces 30% KSI drop in Central Bedfordshire

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There has been a 30% fall in the number people killed or seriously injured in road collisions in Central Bedfordshire since the road safety education, training and publicity (ETP) function was outsourced to Amey at the end of 2010.

Amey’s five-year road safety ETP contract with Central Bedfordshire Council includes analysing statistics and delivering campaigns, events and training designed to reach the most at risk groups and reduce the number of road collisions.

As well as seeing collision rates fall across every category, the two organisations have also reduced costs by 10% since coming together in a partnership called Bedfordshire Highways, through which Amey is also managing and maintaining more than 2,200km of roads on behalf of the council.

By combining engineering solutions and raising awareness of issues, Amey and Central Bedfordshire Council say they can adopt a structured approach to casualty prevention and reduction.

Nick Gregg, managing director of Amey’s Local Government division, said: “These road safety statistics are not just numbers; they’re people’s children, friends and family members. We are proud that in one year, Amey and the council may have helped 46 people to stay alive, or live their lives to the full, through this joint road safety campaign.

“Local authorities are facing severe cuts to budgets, but Bedfordshire Highways has shown that by linking road safety with highways engineering, and innovative thinking, we can reduce accidents, as well as costs.”

Basil Jackson, assistant director for Highways and Transport at Central Bedfordshire Council, said: “We have been really pleased with the hugely improved performance in road safety. The introduction of a holistic approach to road safety has already paid dividends for the travelling public in Central Bedfordshire by cutting fatal and serious casualties by a third, while making real cash savings for the council.”

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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