Survey reveals attitudes to ‘THINK!’ and road safety

Drink driving, use of mobile phones without a hands-free kit, speeding, drug driving and careless driving are perceived as the most important issues for the Government to address to improve road safety, according to the recent THINK! Annual Survey.

The survey measures road safety attitudes and behaviour among the British population. A total of 2,007 interviews were conducted in Great Britain by TNS-BMRB, with those aged 16+.

The survey covers:

• Awareness of, attitudes towards, and perceptions of the THINK! road safety brand;

• Attitudes towards road safety and its perceived importance in relation to other social issues;

• Attitudes towards driving, and influences on driving behaviour;

• Driving and road safety behaviour among different users, including the prevalence of dangerous driving behaviour.

61% of respondents agreed that traffic calming measures make roads safer; 29% agreed that roads are safer than they were five years ago; and 28% agreed that there are now more police officers on the roads than before. ‘Road rage’ is identified as the least important road safety issue for the Government to address.

The influences likely to encourage people to drive safely remain the same as 12 months ago, namely: ‘visible police presence’, ‘speed cameras’, ‘threat of prosecution’ and ‘family’.

In terms of which transport is considered safest, walking and trains came out top, with bicycles and motorcycles considered the least safe of all modes of transport

Advertisements

About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: