Research reveals 1 in 10 drivers surf the web whilst driving.

Road safety charity Brake and Direct Line are warning of the danger of mobile phone addiction, as newly published research reveals the shocking extent of driver distraction from texting, emailing and social networking.

The survey revealed that nearly three in 10 drivers (28%) texts at the wheel and one in 13 (8%) do this at least once a week. One in 11 drivers (9%) surfs the web, emails, uses apps or social networking sites when driving.

Texting has been found to make drivers 23 times more likely to cause a crash, potentially killing or maiming innocent road users . Using a phone to email or surf the web also causes serious distractions.

In the United States, death from distracted driving has been increasing and researchers put this down to increases in drivers using smartphone technology.

A recent Ofcom report warned of increasing levels of smartphone addiction in the UK by users who are unable to go without checking their phone even for short periods or through the night. Over a quarter of adults and nearly half of teenagers now own a smartphone and the volume of mobile data transferred over the UK’s mobile networks has increased forty-fold between 2007 and 2010.

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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