Carrot-only vending machines for schools

An innovative campaign, aimed at changing the way young people look at vegetables, is being piloted at two high schools in USA – by marketing and selling carrots as if they were junk food.

The schools installed vending machines that only sell carrots in bags reminiscent of packets of crisps. Groups of student entrepreneurs are now developing ad campaigns and competing to sell the most carrots.

All proceeds from the sale of carrots goes to the schools and California-based A Bunch Of Carrot Farmers, the group behind the campaign, are paying for utility bills associated with the machines.

The snazzily packaged carrots are also being sold at major stores including Walmart.

What a great idea!

Read full story (consumerist.com)

NDP,  dbda

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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