Deaths on GB roads lowest ever.

Annual deaths on Great Britain’s roads have fallen below 2,000 for the first time since records began, proving the value and effectiveness of having a strong road safety strategy, says the Royal Society for the Prevention of Accidents.

Headline figures published by the Department for Transport today reveal that 1,857 people were killed in reported road accidents during 2010, a reduction of 365 (16 per cent) on the previous year’s figure. A total of 22,660 people were seriously injured in reported road accidents (a reduction of eight per cent) and 184,138 people were slightly injured (a reduction of six per cent). Despite the overall reduction in casualties, there was a very disappointing rise in the number of cyclists killed – to 111, an increase of seven (seven per cent) on 2009. The number of cyclists seriously injured also increased, by two per cent to 2,660. There was also a disappointing 24 per cent increase in goods vehicle occupants killed – up from 50 to 62. The number of children who were killed fell by a third (from 81 to 55). There were also reductions in the number of children who were injured.

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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