McDonald’s to push its CSR credentials in TV ad

Tonight (14 June) will see the first airing of McDonald’s latest TV ad which introduces a corporate social responsibility (CSR) message.

The new commercial highlights the company’s CSR credentials and activities in the areas of community, engagement, environmental initiatives, staff development and training. It’s the latest in their ‘That’s What Makes McDonald’s’ campaign and takes viewers through an ‘A to Z’ of the company’s attributes.

This is a departure from the advertising focus of the past three years which has primarily been around ingredients used by McDonald’s. Their UK vice president of marketing feels that the time is right to celebrate some of the good work in other areas of the business and said, “I believe that even out most dedicated followers will learn something new about McDonald’s from the advertisement.”

What did you learn from the ad?

Source: Marketing Week

Nicki, Business Director

Advertisements

About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: