Bailey Review clamps down on sexualisation of children

Recommendations from the Bailey Review into the Commercialisation and Sexualisation of Childhood calls on business and media to play their part in ending the increasing sexualisation that surrounds children.

The independent review led by Reg Bailey, Chief Executive of Mothers’ Union, listened to parents’ concerns about the barriers they face in bringing up their children including the increase in explicit music videos, sexualised images on outdoor ads and sexual content in family programmes on TV.

The report recommendations, intended to support parents in having their views taken more seriously by businesses and broadcasters,  include:

  • Putting age restrictions on music videos
  • Covering up sexual images on the front pages of magazines and newspapers
  • Getting retailers to sign up to the British Retail Consortium’s new ‘family friendly’ guidelines
  • Banning the employment of under 16’s as brand ambassadors and in peer marketing

“I want to put the power back in parents’ hands so they can better manage the pressures on their children and make it easier for them to bring up their children the way they want,” said Bailey.

Listen to Reg Bailey talk about his review.

Read full report (Letting Children be Children)

Source: Department for Education

Nicki, Business Director



About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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