Advertising is key to success of government campaigns

Marketing Week reports on research commissioned by Credos, the Advertising Association’s independent think-tank which reveals that the majority of people believe public money should be spent on advertising campaigns. Two thirds of people in the UK believe advertising is vital to the success of government campaigns on issues of public concern such as climate change and drink driving.

However, not all issues are given the advertising ‘thumbs up’. Benefit fraud and awareness of terrorism were considered more important issues for government spend on advertising than health issues such as diet and smoking. Debt management was seen as the only issue that the majority of people did not feel should be publicly funded.

The research also found that adults had high levels of trust in advertising, with TV and print media enjoying the highest levels of trust and direct mail the least.

Read the full report.

Source: Marketing Week

Nicki, Business Director


About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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