JustGiving to target corporate donors and boost employee fundraising
April 6, 2011 Leave a comment
This month will see the launch of JustGiving’s online fundraising service for corporates.
First launched in 2000, JustGiving uses the internet to enable people to raise funds for charities easily and cost-effectively. This new service, initially targeted at the FTSE100, will allow companies to use the JustGiving software on their own branded websites.
The new platform has potential to help companies raise the profile of their employee fundraising within the business, increase employee engagement and empower staff in their charity giving. Extra features will include leaderboards with running totals of signed-up users, number of donations and total amount raised by employees.
It also promises to add some fun into the process, enabling companies to organise employees into groups so departments can be pitted against each other to raise more funds – which can’t be a bad thing!
In 2010 over £190.2m was raised through JustGiving (including Gift Aid).
Visit the JustGiving website to find out more.
Nicki, Business Director, dbda