Poisson d’Avril

From Yapp Brothers Wine Merchants of Mere today to promote sales of their Fruits de Mer mixed case (‘an all-white case for crustacean consumption’) on April Fools’ Day.

Like most cross border traditions, the origin of April Fools’ Day is hotly debated, but it is a popular theory that it originated in France when King Charles XIV reformed the calendar, moving its start back to 1st January. Those who failed to keep up with the change or who stubbornly clung to the old calendar system (predominantly the uneducated of rural France), had practical jokes played on them. The fish connection probably derives from the fact that the zodiac sign of Pisces covers this period and, to this day, you will see fish-shaped pastries and chocolates decorating French shops to mark the occasion.

In 2001 there was an April fool in Denmark regarding Copenhagen’s new subway. Apparently, one of the cars had accidently surfaced on the square in front of the Town Hall. In reality, it was a retired Swedish subway car cut obliquely.

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dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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