Big brands sign up to promote healthy eating – but is it enough?

Over 170 brands including Tesco, Diageo, Unilever and M&S  have signed up to the Government’s “Responsibility Deal” to promote healthy living, and have pledged to support responsible drinking and eating behaviour at home and work.

Pledges include reducing salt and trans-fats, printing calorie counts on menus, and clearer labelling to show alcohol units – but is this just tokenism? Will it really change behaviours and stem the growth in obesity and alcohol abuse that’s so endemic in the UK today? Or should our ‘big brands’ do more?

Read the full article in Marketing Week.

Nicki, Business Director

Advertisements

About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: