Apps are hot, fleeces are cold

According to a report from the Office of National Statistics, Smart phones, apps and dating agency fees have been added to the basket of goods the government uses to calculate the cost of living.

Women’s fleeces, vending machine cigarettes and pork shoulder joints are out to make way for new purchase trends.

ONS statistician Phil Gooding told the Guardian, “Many of these new items show the way technology is changing our lives. Powerful smart phones and the applications that run on them have become essential for many when communicating or seeking information. Likewise, increasing numbers of people now seek a partner via internet dating sites.”

The Office for National Statistics collects 180,000 prices every month of 650 goods and services. Changes in the prices are used to compile the official measure of inflation, the Consumer Prices Index (CPI).

The ONS updates the list of goods once every year: http://www.statistics.gov.uk/articles/nojournal/cpi-and-rpi-the-2011-basket-of-goods-and-services.pdf
Gemma O’Brien, Account Manager, dbda

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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