The Children’s Traffic Club appears in the METRO

An article about dbda’s award winning The Children’s Traffic Club was published March 9th in the London METRO Newspaper.  The article commends Transport for London (TfL) who ‘thanks to funding’ can provide The Children’s Traffic Club FREE to all 3 to 4 year olds living in a London borough. Since The Club began in 2003, over ¼ million London children have received these life-saving messages.

The Club has already played a huge part in helping to reduce the number of children killed or seriously injured in London by 72% since the late 1990s, which is why TfL is committed to providing the scheme throughout capital.


Ben Plowden, Director of Better Routes and Places at TfL said, ‘Parents are positive about The Club and the lifelong learning that the children gain from the various road safety activities’.

Bharti Bhikha, Executive Director at dbda said, “We are thrilled with the success of The Club in London and are constantly working to ensure that every 3 year old in the UK, are given the best start in becoming a safer road user.  Also, with the forthcoming launch of the Global Decade for Action campaign we’re hopeful that The Club will also play its part in combatting our global road safety crisis by 2020.

To read the full article please click here

Posted by Emma Gill, dbda

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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