RoSPA’s Young Drivers Campaign

  • Young and novice drivers are more likely to be involved in road accidents than more experienced drivers.
  • They are more likely to be involved in accidents at high-speed, in the dark, when overtaking and when negotiating bends.
  • They are also more likely than experienced drivers to be at fault for collisions. 

A picture of a young driver.

Recently RoSPA’s road safety department has  been involved in two collaborations with Changemakers, a national charity which supports organisations looking to enhance their engagement with young people. RoSPA worked with this organisation to see how the interaction with young drivers could be improved.

 RoSPA’s first “young advocate” from Changemakers investigated why young people expressed little interest in advanced driving and how this might be improved. Her project included establishing a Facebook group to promote discussion.

The second young advocate to work within the department researched the experiences of young male drivers in seeking reasonably-priced insurance deals. Here you can read the final report produced by Rohan Bennett with it’s aim to get a fairer insurance deal for young drivers, to view go to http://www.rospa.com/RoadSafety/info/changemaker_rohan_bennett.pdf

In 2009, RoSPA also launched its Young Drivers Assessment for 17-24-year-olds. The assessment gives young drivers an objective appraisal of their skills and attitude at the wheel, enabling them to take action to improve areas of concern.

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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