Ads of the future – tapping into your mood!

‘Mood’ advertising will arrive within a few years. As an advertiser, this is pretty neat; but as a consumer, pretty scary!

An excerpt from today’s Metro:

 Now experts say the revolution in outdoor advertising is set to arrive by 2015 with the creation of ‘gladvertising’.

Cameras backed by advanced emotion recognition software will detect your mood and then target you with an advert. So if you’re trudging home in the rain looking miserable you could expect to see adverts for chocolate or holidays.

But campaigners have warned about the threat to privacy as companies will be able to access personal information. This is because digital billboards will link with next generation smartphones and offer ‘interactive experiences’. They will have access to details such as body shape, anniversaries and favourite food. The technology could also detect which shops a consumer has visited, what they bought and their location.

Read more: http://www.metro.co.uk/tech/857794-ads-in-street-will-tap-into-your-moods#ixzz1GIzxGyLa

Michelle, Account Manager

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About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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