Sober up, wake up, buck up and check up!

New research suggests that almost all drivers believe they are safe when they get behind the wheel – and that the problem is other motorists.

Despite this, more than a third thought there are more dangerous than safe drivers on the road.

Brake the Road Safety Charity says this suggests that many are overestimating their own ability, while blaming dangerous situations on the driving and risk-taking of others.

According to the poll of 800 drivers by road safety charity Brake and insurer Direct Line, some 69% of people “consciously worry” about being killed while driving, while only 1% admitted to being less safe than the average motorist – with 98% deeming their driving to be as safe, or safer, than the average.

In order to help, Brake has invited motorists to sign up to a pledge to avoid potentially unsafe conditions for driving.

The seven-step Pledge2DriveSafely encourages motorists to “sober up, wake up, buck up and check up” before they set off in their vehicle, then ensure they wear their seat belts, put their phones out of reach, and slow down while driving.


About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

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