Trail Tales – walking can be fun!
March 7, 2011 Leave a comment
The Ramblers, the Department of Health and Action for Children, wanted to develop a suite of motivational and educational materials to encourage regular independent walking close to home as part of everyday life for families with young children.
dbda designed and developed this colourfully engaging suite of printed Trail Tales materials for the Ramblers. The printed resources (18 story books, log book, stickers, walking guides and picture cards) were based on six walking themes, targeted at three age groups of pre-school and junior school children, their parents and carers and the Ramblers walking guides.
Through the summer of 2009 over 100 people from families across Barrow-in-Furness walked with the Ramblers at Action for Children Centres.
Here’s the story of one of the participants:
To find out more click here