UK leads US and Mainland Europe on mobile usage
February 10, 2011 Leave a comment
With 46% of mobile users accessing web content via a mobile phone, the UK is leading the rest of Europe and the US. ComScore’s VP of mobile attributed the leading position to the rise in Smartphone penetration, which drastically increased in 2010. The more widespread availability of Google’s Android operating system has made smartphones accessible to a wider audience and spurred the growth – something likely to continue into 2011.
Source: Keyword Fluency Agency Buzz (Gemma)