Parents ‘set poor safety example’

Parents are setting their children a poor example when it comes to road safety, according to a recent survey.

Around 10% of parents know a child who has been knocked down in a road accident, the poll by car insurance company Admiral found.

Yet a third of parents, and nearly 10% of children, admit crossing the road while talking on phones, texting or listening to an iPod/MP3 player.

The survey also showed that 42% of the 1,317 parents questioned, and 18% of the 1,000 children aged seven-12 who were polled, did not follow the Green Cross Code when crossing roads.

This is despite the fact that 85% of parents reckoned the roads had got busier and that 70% of them felt drivers were going faster.

In addition, 61% of parents felt motorists were now less considerate to pedestrians than when they were children.

The survey also revealed that 18% of children argue with their parents because their parents worry about them crossing the road by themselves.


About dbda
dbda is a corporate social responsibility consultancy embracing education and safety in the community. We are privileged to work with a large number of blue chip corporate clients, Government organisations, charitable bodies, Institutes and local authorities. We also have a network of schools, professional bodies, associations, universities and partners, with whom we regularly work in collaboration.

2 Responses to Parents ‘set poor safety example’

  1. dbda says:

    Thanks for posting Bill. Would it be possible to include the weblink (article source) as we can then provide a link on Twitter.

    Thank you

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