Advertising and Young People

The Advertising Standards Authority’s (ASA) report ‘Advertising and Young People’, provides an interesting insight into the views and concerns of parents, teachers and young people (aged 12-15) around the role media might play in the sexualisation and commercialisation of childhood and the potential for moral harm.

 

 

Evian “baby inside” ad

Very inventive ad campaign promoting Evian water, using stop motion animation promoting the Evian effect,

dbda, studio, PB

McDonald’s to push its CSR credentials in TV ad

Tonight (14 June) will see the first airing of McDonald’s latest TV ad which introduces a corporate social responsibility (CSR) message.

The new commercial highlights the company’s CSR credentials and activities in the areas of community, engagement, environmental initiatives, staff development and training. It’s the latest in their ‘That’s What Makes McDonald’s’ campaign and takes viewers through an ‘A to Z’ of the company’s attributes.

This is a departure from the advertising focus of the past three years which has primarily been around ingredients used by McDonald’s. Their UK vice president of marketing feels that the time is right to celebrate some of the good work in other areas of the business and said, “I believe that even out most dedicated followers will learn something new about McDonald’s from the advertisement.”

What did you learn from the ad?

Source: Marketing Week

Nicki, Business Director

Advertising is key to success of government campaigns

Marketing Week reports on research commissioned by Credos, the Advertising Association’s independent think-tank which reveals that the majority of people believe public money should be spent on advertising campaigns. Two thirds of people in the UK believe advertising is vital to the success of government campaigns on issues of public concern such as climate change and drink driving.

However, not all issues are given the advertising ‘thumbs up’. Benefit fraud and awareness of terrorism were considered more important issues for government spend on advertising than health issues such as diet and smoking. Debt management was seen as the only issue that the majority of people did not feel should be publicly funded.

The research also found that adults had high levels of trust in advertising, with TV and print media enjoying the highest levels of trust and direct mail the least.

Read the full report.

Source: Marketing Week

Nicki, Business Director

Ads of the future – tapping into your mood!

‘Mood’ advertising will arrive within a few years. As an advertiser, this is pretty neat; but as a consumer, pretty scary!

An excerpt from today’s Metro:

 Now experts say the revolution in outdoor advertising is set to arrive by 2015 with the creation of ‘gladvertising’.

Cameras backed by advanced emotion recognition software will detect your mood and then target you with an advert. So if you’re trudging home in the rain looking miserable you could expect to see adverts for chocolate or holidays.

But campaigners have warned about the threat to privacy as companies will be able to access personal information. This is because digital billboards will link with next generation smartphones and offer ‘interactive experiences’. They will have access to details such as body shape, anniversaries and favourite food. The technology could also detect which shops a consumer has visited, what they bought and their location.

Read more: http://www.metro.co.uk/tech/857794-ads-in-street-will-tap-into-your-moods#ixzz1GIzxGyLa

Michelle, Account Manager