The Worldwide Campaign To Knit Sweaters For Penguins

Many blue penguins were caught in a recent oil spill off the coast of New Zealand and a yarn store called Skeinz has come to their rescue. They came up with the idea to knit sweaters for the affected penguins who are waiting to be scrubbed clean, this way they won’t injest the oil when they preen themselves. Sweaters have been pouring in from all over! What a wonderfully creative way to help!

As it stands right now they may have more than enough sweaters but you can keep tabs on the situation via the link below!

Skeinz blog: http://theyarnkitchen.blogspot.com/

(via BOOOOOOOM!)

MF, studio, dbda

 

 

 

 

 

Film Biz Recycling

Film Biz Recycling a fantastic Brooklyn-based non-profit keeping furniture and props from film sets out of the trash, creating socially responsible and sustainable solutions from media industry waste.

Shame there is no way to buy from them!

(via swissmiss)

MF, studio, dbda

Creating the Future of Education and Work

Creating the Future of Education and Work wants to help educators foster creativity and conceptual thinking in schools. The founders, Rita J. King and Joshua Fouts, created creatingthefuturetoday.com as a resource for teachers and parents with ideas that help foster imagination and teach kids to collaborate while problem solving.

“A truly collaborative approach to problem solving is a necessity, and a recognition of the importance not only of science and mathematics, but of creativity, art and music to amplify learning. Einstein credits some of his greatest breakthroughs in insight to his violin breaks, which connected different parts of his brain in new ways.”

I find the idea behind this site pretty fantastic.

MF, studio, dbda

Act Bolder

Act Bolder is a site that helps people to trigger and discover experiences that make the world a little better, one action at a time. You can start a challenge yourself or browse through the challenge catalogue and do positive actions to earn rewards. Anyone can respond to a challenge and earn a reward. Every challenge is a unique creation started by businesses or people. Challenges pose a request for users to take action, have a little fun, and be part of something that drives positive change.

Here are some examples:

Go completely waste-free for a day
Say no to disposable bag at check-out
Make a regular work meeting a walk meeting

If enough people meet the challenge, the person posing it has to do something in return. For example: Eric A claims that if 25 people go waste-free for a day he’ll go waste-free for a week! But the site goes beyond the personal challenges, it invites companies to pose challenges..

(via swissmiss)

MF, studio, dbda

A new UN report suggests that governments now should take forward the agenda that progressive companies and NGOs have developed

In an article at Ethical Corporation, ‘Governments are contemplating what they can do at next year’s sustainable development conference in Rio de Janeiro to encourage a greater contribution from the private sector.’

‘The 2011 edition of the respected UNCTAD World Investment Report (WIR) devotes a section on corporate social responsibility (CSR) in its review of significant global policy developments. As the UN’s lead agency mandated with promoting the integration of developing countries into the world economy, UNCTAD’s focus on CSR reflects a further maturation of the subject.’

To read more visit, http://www.ethicalcorp.com/governance-regulation/scale-csr-then-governments-must-step

Source: Gemma/Ethical Corporation

dbda re-brands BMW Education to become BMW Group Education

The Education Programme, which has a long-established commitment to supporting education across the UK, was launched over 17 years ago as part of BMW’s corporate responsibility commitment providing schools with free, curricular-linked and award-winning educational resources covering the themes of Science and Technology (Young Academy), Energy and the Environment (Energised and Clean Energy) and road safety (Safe on the Street).

Read more

Play with your rubbish

These playful floor stickers made me chuckle. It’s an initiative by the city of Lucerne (Switzerland) to get people to notice and use garbage cans. What a fun idea!

(via swissmiss)

MF, studio, dbda

McDonald’s to push its CSR credentials in TV ad

Tonight (14 June) will see the first airing of McDonald’s latest TV ad which introduces a corporate social responsibility (CSR) message.

The new commercial highlights the company’s CSR credentials and activities in the areas of community, engagement, environmental initiatives, staff development and training. It’s the latest in their ‘That’s What Makes McDonald’s’ campaign and takes viewers through an ‘A to Z’ of the company’s attributes.

This is a departure from the advertising focus of the past three years which has primarily been around ingredients used by McDonald’s. Their UK vice president of marketing feels that the time is right to celebrate some of the good work in other areas of the business and said, “I believe that even out most dedicated followers will learn something new about McDonald’s from the advertisement.”

What did you learn from the ad?

Source: Marketing Week

Nicki, Business Director

Tesco driving safety?

Tesco Dotcom has won RoSPA’s Managing Occupational Road Risk (MORR) Trophy for the third consecutive year.

It was presented with the award in recognition of its effective and cohesive MORR programme, which is supported by historical performance data.

The MORR Trophy is presented annually as part of RoSPA’s Occupational Health and Safety Awards, which are sponsored by NEBOSH (the National Examination Board in Occupational Safety and Health).

Sparked

“Sparked.com is an interesting microvolunteering network. It connectes volunteers with over 2,000 nonprofits that need design, branding, and copy writing help. These nonprofits actually use the work — which ends up in newspapers, websites, etc. If I was a student, I’d most definitely appreciate such exposure. Students can develop their portfolio, and yes, of course, it’s not the same as paid work, but it’s for worthy causes.

Sparked.com, is designed specifically to do good and serve the community. They’re funded by the United Nations WYSA and the Knight Foundation. Interesting!”

via swissmiss

dbda, Studio MF